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John Doe, My Company
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Luke Beck, Theme Fusion
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Raising Capital for Your Business

Raising Capital for Your Business One of the most common issues I’ve heard people share for why they haven’t started or expanded their business is funding. In the “Launch a True Business Opportunity” module of Build Your Dream Company, it points out that it’s important to think about resources first and money second. Could you rent used equipment rather than buying something new? Are there free software programs available that perform the same function as more expensive software programs? (Check [...]

March 23rd, 2017|Categories: Build Your Dream Company, Start Your Business|

Pitching Your Business

Pitching Your Business Yesterday, I attended Entrecon at Utah Valley University. During the event, I listened to a presentation by Chad Kerby from InfusionSoft where he pointed out that people don’t buy from people they like, they buy from people they trust. He went on to quote David Horsager, “People trust the clear and distrust the ambiguous.” So, in order to find paying customers and recruit team members to your new business, you need to be able to clearly state [...]

March 16th, 2017|Categories: Build Your Dream Company, Start Your Business|

Defining a True Business Opportunity

Defining a True Business Opportunity In my last blog post, I looked at several different questions to help me narrow down my business idea. My past experience with graphic design, paired with my artistic ability and passion for visual storytelling, helped me decide to start a business as a children’s book illustrator. So, I have my shiny, new idea and I’m ready to move forward. What now? The next step on the journey into entrepreneurship is determining if my idea [...]

March 9th, 2017|Categories: Build Your Dream Company, Start Your Business|

Learning from Past Experiences to Build a Better Business

Learning from Past Experiences to Build a Better Business Whether we are aware of it or not, our past experiences play an enormous role in determining where we are today. Each choice, each decision, each success and each defeat has paved the way for us to continue to move forward on our unique journey in both our personal and professional lives. It has taken me awhile to get here and the road has been filled with twists and turns, with [...]

March 2nd, 2017|Categories: Build Your Dream Company, Start Your Business|

Finding Your Business Idea

Finding Your Business Idea What is your business idea? Some entrepreneurs already have a wonderful idea they already know they want to make a reality. Others might have several ideas or variations of an idea. Or no idea at all, just a desire driving them. I fall under the second category. I know I want to be an illustrator but there are several directions I could take that as a business. So, how do you pick a business idea? Over [...]

February 22nd, 2017|Categories: Build Your Dream Company, Start Your Business|

Picking the Right Name for Your Business

Picking the Right Name for Your Business If you're ready to pick a name for your business, then make sure you don't fall in love with one that will break your bank! Oh, what's in a name? If a rose was known by any other name would it smell as sweet? Well, actually, no. I am a business owner and, like many other small business owners, I had this idea for a business. Before I even had a plan or [...]

February 14th, 2017|Categories: Build Your Dream Company, Start Your Business|
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