Building Your Supporting Cast

Building Your Supporting Cast Starting and growing a business is exciting, but one of the hardest challenges is building your supporting cast. I’m talking specifically about your executive team or core team members that help you grow your business, along with choosing outside services to support your organization. Legal Structure [...]

Building Your Supporting Cast 2017-07-13T16:07:20+00:00

Buyer Personas: Marketing is Just Helping and Selling is Easy

Buyer Personas: When Marketing is Just Helping, Selling is Easy One of the first marketing lessons I was taught was this: if you try to orient your marketing efforts to everyone, you’ll end up marketing to no one. In other words, when someone asks you who your product or service would be [...]

Buyer Personas: Marketing is Just Helping and Selling is Easy 2017-06-22T12:51:32+00:00

3 Steps to Building a Business Brand

3 Steps to Building a Business Brand Help! Should I really spend my money on design? The short answer is absolutely. Yes. Yes. Yes. And another yes. And no, I don’t sell branding services - so this is not a sales pitch. The toughest part about starting a business is that you [...]

3 Steps to Building a Business Brand 2017-06-15T14:07:05+00:00

Updates to Business Licenses

Updates to Business Licenses Business Licensing is a constantly evolving line of work. It requires quite a bit of research into state laws and local municipal codes to ensure that any business coming into a city is doing so in a manner that follows any applicable laws. The duty of any Business [...]

Updates to Business Licenses 2017-06-02T11:28:40+00:00

Common Mistakes when Applying for a Business License

Common Mistakes when Applying for a Business License In my experience in working with business licenses, there are quite a few common mistakes I see when people are coming into our office. Most of these can be alleviated or solved by talking to your local business licensing department before starting your business. [...]

Common Mistakes when Applying for a Business License 2017-06-02T11:27:33+00:00

Your First Website: Hosting, Domain Names, and Builders Explained

Websites for Brand New Businesses: Hosting, Domain Names, and Builders Explained “When I started my business, I didn’t have the knowledge to build a website,” explains Lori Farkas-Gillespie, owner of Red Artichoke Stories and personal historian based in Salt Lake City. “I also didn’t have the time or desire to do the [...]

Your First Website: Hosting, Domain Names, and Builders Explained 2017-05-18T15:30:20+00:00

Registering Your Business

Registering Your Business Yesterday, I sat down with our business consultant, Deb Bilbao, and she walked me through the process of getting my Federal EIN and registering my business. It took 30 minutes; 30 minutes and about a lifetime of second guessing what I was doing. But now, it’s done and my [...]

Registering Your Business 2017-05-11T15:04:18+00:00

Choosing a Business Name and Entity Type

Choosing a Business Name and Entity Type Now that I’m about ready to register my business, I need to choose a name for my business. I have a name in mind but in Cindy Johnson’s guest post Picking the Right Name for Your Business, I learned that not all business names are [...]

Choosing a Business Name and Entity Type 2017-05-04T15:56:23+00:00

Tips to Help Your Woman-Owned Business Thrive

Tips to Help Your Woman-Owned Business Thrive It’s a sobering statistic: Men start their businesses with nearly twice as much capital as women, and lack of access to capital is blamed for preventing the growth of women-owned small businesses, according to a study by the National Women’s Business Council. In addition, the [...]

Tips to Help Your Woman-Owned Business Thrive 2017-05-30T11:19:19+00:00

The Living, Breathing Business Plan

The Living, Breathing Business Plan First off, I’d like to begin by saying that it is a pleasure to a guest blogger for this site. I feel like I have learned a lot about business planning over the course of the last couple of years, since I begin this quest to start [...]

The Living, Breathing Business Plan 2017-04-20T16:33:44+00:00
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