7 practices to keep negative and positive thoughts in-line Ever wondered how some people can stay so calm during chaos? It’s as if nothing really shakes them and despite dealing with the same challenges as we are, they just seem to have the most positive attitude about what’s going on. Running a business is [...]
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Preparing to Apply for a Loan The commercial loan process can be daunting for both the new and seasoned business owner. Following are a few things to keep in mind as you prepare for the loan process. Get to Know Your Banker and Build a Relationship Before You Need a Loan The commercial loan process, [...]
Wine Marketing on a Beer Budget You know the old saying….. It takes money to make money! That may be true, but it doesn’t have to be as much as you think, especially when it comes to marketing. With the digital era occupying more and more of the marketing space, you have [...]
Low-Cost Marketing: Good to Great Do you want to launch an effective marketing campaign that will stampede new business to your door, but short on cash? Here are 7 steps to consider. 1. Remember All Resources Remember to include all resources, not just cash. Think of the labor involved, who [...]
Maximizing Resources: Creative Re-use and Re-purposing I’m in the car with my dad on a hot South Texas summer day coming home from the store, and he spies a dresser on the curb in our neighborhood. It’s perfect, he says, grabbing the wheeled platform from the garage. Let’s go! He somehow convinced my [...]
My Experiences with Mentors and How I Strive to Return the Favor When asked to write about mentoring, I first referred to definitions of a mentor and other articles on mentoring. Only a few things resonated with me and my experiences throughout the years. My mentors did not really follow the rules [...]
Building Your Supporting Cast Starting and growing a business is exciting, but one of the hardest challenges is building your supporting cast. I’m talking specifically about your executive team or core team members that help you grow your business, along with choosing outside services to support your organization. Legal Structure [...]
Celebrating 20 Years at the WBC: Looking Back An Interview with the Former WBC Executive Director Ramona Rudart Q: What was it like when the Women’s Business Center first started? A: Because all of our work had to be done within the time parameters of the OWBO grant, the initial phase [...]
Buyer Personas: When Marketing is Just Helping, Selling is Easy One of the first marketing lessons I was taught was this: if you try to orient your marketing efforts to everyone, you’ll end up marketing to no one. In other words, when someone asks you who your product or service would be [...]
3 Steps to Building a Business Brand Help! Should I really spend my money on design? The short answer is absolutely. Yes. Yes. Yes. And another yes. And no, I don’t sell branding services - so this is not a sales pitch. The toughest part about starting a business is that you [...]