Blog 2018-07-11T20:27:41+00:00

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Low-Cost Marketing: Good to Great

Low-Cost Marketing: Good to Great Do you want to launch an effective marketing campaign that will stampede new business to your door, but short on cash? Here are 7 steps to consider. 1. Remember All Resources Remember to include all resources, not just cash. Think of the labor involved, who will do it, and the time needed. For example, if you decide to send a direct mail piece, figure the time to decide the campaign [...]

September 21st, 2017|Categories: Build Your Dream Company, Start Your Business|

Marketing on a Budget

Marketing on a Budget There are a variety of options for where and how to market your business. However, not all of them will be the most effective use of your time so it’s always important to keep you customer in mind while making your marketing plan. If you haven’t already, put together a buyer persona, like we talked about in this blog post. This will help you identify what channels your target audience uses to gather [...]

September 14th, 2017|Categories: Build Your Dream Company, Start Your Business|

Bootstrapping Your Business

Bootstrapping Your Business In my last blog post, Maximizing Your Resources, I talked about some non-monetary resources that you could utilize to get your business going. But, funding is always going to be an issue at some point, and often people’s first instinct is to try to get a loan or find an investor. WBC Executive Director Ann Marie Wallace says, “Bootstrapping should always be your first choice to fund a business. Your family and friends believe [...]

August 31st, 2017|Categories: Build Your Dream Company, Start Your Business|

Creative Reuse and Repurposing

Maximizing Resources: Creative Re-use and Re-purposing I’m in the car with my dad on a hot South Texas summer day coming home from the store, and he spies a dresser on the curb in our neighborhood. It’s perfect, he says, grabbing the wheeled platform from the garage. Let’s go! He somehow convinced my brother and me to go on this mission - and to push the rolling dresser back to the house for him. My dad grew up [...]

August 24th, 2017|Categories: Build Your Dream Company, Start Your Business|

Maximizing Your Resources

Maximizing Your Resources What is the most important resource a business needs to get started? Chances are, one of the first things you thought of was money. However, there are a lot of resources you should consider before jumping straight to finances that could save you a lot of money in the end. Use Free Resources Back towards the beginning of the year, I walked into Deb Bilbao’s office, Business Consultant at the WBC, and shared [...]

August 17th, 2017|Categories: Build Your Dream Company, Start Your Business|

My Experiences with Mentors and How I Strive to Return the Favor

My Experiences with Mentors and How I Strive to Return the Favor When asked to write about mentoring, I first referred to definitions of a mentor and other articles on mentoring. Only a few things resonated with me and my experiences throughout the years. My mentors did not really follow the rules nor the mold of a mentor. But that’s probably why I am so fortunate to have the career I have today. So, in order to [...]

August 3rd, 2017|Categories: Build Your Dream Company, Start Your Business|
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